What’s missing from your money?

Is you!

What’s missing from your money?

Ever since money was invented, humans, unlike any other living species, have to pay to live on earth!

How money comes, how you keep it and how it goes are really important issues for you. You’d like help from people who know what’s best. And you’d really like that helping hand to act in your best interest, right? Well right now, as you read this, such help doesn’t exist.

Not anywhere.

There’s a group of us operating behind the scenes to bring it to you. But it could take us 20 to 50 years to change things.

Until then, assuming we make it till then, how do you cope, what can you do, who can you turn to?

Well that’s what this is about – I call myself the financial life coach, or fiduciary.

What’s that then?

In a fiduciary relationship, one person, in a position of vulnerability, justifiably vests confidence, good faith, reliance, and trust in another whose aid, advice, or protection is sought in some matter. In such a relation good conscience requires the fiduciary to act at all times for the sole benefit and interest of the one who trusts.

To better understand the fiduciary relationship, let me explain where it does not exist, though you would think it might. You’d expect it.

The financial services industry does not offer it. The people who run the industry place profit, their profit that is, before principles. To keep it simple, let’s refer to them as greedy bankers.

Greedy bankers!

I’m doing what greedy bankers would be doing if they weren’t being so greedy.

I call myself a financial life coach. The word Fiduciary is not such a familiar term. It’s not a term you hear every day. Why would it be? Greedy bankers prefer to keep it that way.

I would call myself a financial adviser or financial planner. But those titles are already taken by non-fiduciary financial intermediaries. What I mean by that is product sales people.

Yes, their trade bodies, professional bodies and standards boards refuse to adopt fiduciary responsibilities in their codes of conduct. I know because I reviewed all 70 of them and presented a white paper to British parliament on the subject last year. I’m an ambassador for transparency, the paper is here.

These so-called advisers and planners are simply intermediaries between you and product providers. According to their regulator, the Financial Conduct Authority, they are giving advice on, dealing and arranging deals in and managing … investments. By investment, they mean giving your money to greedy bankers.

They are not … as advertised … advising you.

They treat your money as their client, not you.

They listen to you for 82 seconds before pulling out a brochure about your money.

Then they hand your life savings to greedy bankers.

People at the FCA had good intentions about changing things back in 2013; when under the description Retail Distribution Review, they banned commissions on investments. It all became a bit of a dog’s dinner really, as greedy banker lobbyists stepped in – laid off all the retail advisers – and renamed commission as contingent adviser charges for rich people and distorted the financial markets by exempting St James’ Place as a vertically-integrated firm.

Here’s the thing.

When it comes to financial advice … an investment is seldom the best solution or even an answer to your problem. In fact, in most cases it makes the problem worse.

Let’s see … when it comes to keeping your money safe, you give it away to a greedy banker!

They steal off the top and lie to you about how much they have taken. Don’t believe me? See our submission to British parliament on costs and charges then here.

What if … you invested in yourself instead? You invested the money so you no longer had to trade your time for money. You traded your knowhow instead. You created passive income from which you never had to, or wanted to, retire. You created income from what you know and are good at. What you love to do.

Your money avoids the greedy bankers.

Just in the same way that the best book to change your life if the one you write.

Bet on yourself.

All you’ve got to lose is your best life yet. So, go ahead!

Why is it the advisers and planners never mention that one?

Taking your money away to give to greedy bankers, shackled you to a life sentence on the treadmill of work existence; exchanging time for money, taking the bet you can buy freedom in the last 16 years when your time no longer has any use to them.

You’d like to avoid greedy bankers, yes?

You’d like someone who knows the score and is on your side, yes?

Well that’s the financial life coach.

Handing money over to not-so-greedy bankers, without recourse to layers of slice taking middlemen, is sometimes required to generate real returns on life savings. You are shown how to do this, it’s as easy as online banking.

The truth is. The rewards for investing in yourself mindful of the impact on people and planet can be ten-times more profitably in the long-term; as the firms of endearment studies reveal.

The best place to find a helping hand you can trust is at the end of your own arm.

Why’s this former banker any different?

Maybe, you think life coaches are all fluff and ten-a-penny. Everyone’s a life coach, right? Promising happiness … increased performance … improved relationships … anyone with a bit of NLP training. All useful, I’m sure … for the insignificant goals we set ourselves in our limited prison of conditioned thinking.

That’s not me.

I’m a master life planner with the biggest international life planning institute … I think it also takes insider knowledge of the greedy banker system to fully expand upon your biggest dream and move you along your plan in a physical, practical way in a material world.

Let’s face it. Life coaches miss out the money.

Perhaps you see me as a former financial planner and adviser.

The compliance department asked my firm to remove me from the FCA register as I was inactive. You see you are classed as inactive if after one week you have not handed your client’s life savings to a greedy banker. And inactive advisers have to be removed from the FCA register.

Don’t get me wrong. I’m highly qualified. Chartered Financial Planner, Chartered Insurer, twice winner of the British Insurance and Investment Brokers’ Association’s Broker Prize and twice winner of the Insurance Institute of Manchester’s Jubilee Prize Certificate for my performance by examination.

But if you’re shackling clients to the treadmill by handing over their life savings to greedy bankers once a week …

Let’s face it. Financial intermediaries miss out the client.

Potentially he’s one of those unregulated con men. There’s a £4bn per annum black market in the UK open for scammers of all description that are (deliberately) left out of scope by the UK regulators (they don’t want to upset the City and see their HQs move out of London). Flogging dodgy products. Getting rich at the expense of their clients promising some get rich quick scheme that you see all over the internet. Crypto currency, property management, land, hotel rooms, parking spaces, etc.

Pension busters promising illegal access to your pension pot, falsely claiming they’ve spotted a legal loophole. Taking a chunk in charges. And sticking the balance in some dodgy property backed scheme promising high returns for low risk. It disappears. Then HMRC hit you with a tax bill you are unable to pay.

That’s not me either.

I chase those guys and send them to prison. More about that here. And I’m the CEO of Asset Recovery Network (UK) Limited.

So, who am I?

I am what others are not. I do what others should be doing and don’t. I do it … because no-body else will.

If others were really helping you, there would be no need for what I do.

I make financial life changes for the better for you.

Completely on your side. Protecting you from greedy bankers and their agents.

I open your eyes to the greatest version of yourself.

I unmask the higher-way robbers.

Together, we put in place a solid plan to get you to where you were born to be.

Zero greedy banker products are sold in the process.

You need to be told the truth. You need to be told the secrets the greedy bankers didn’t want me to share.

Practical, down-to-earth, proven, tried and tested on millions around the globe, the best financial life planning system you will ever find.

Here’s my guarantee. If you should find a better one. Let me know. I’d like to shake their hand and pass all my clients to them.

What I do is hard. It’s humiliating, gruelling, punishing, draining, exhausting and most of all expensive for me to deliver. They call me Mr Ethical, the Robin Hood of the investment industry, sometimes even a loser and dreamer. I’ve sacrificed so much … they call me stupid!

I’d be one-million pounds better off had I remained in the banks.

See. Now even you think I’m stupid.

But here’s the thing …

If I don’t do it, who will?

If not me, then who? If not now, then when?

The naysayers say to me: “If I had half the brains you have, I’d be at it too. They’re all at it. It pays, and therefore works.”

I’m not born to be a greedy banker.

I’m born to help you.

When you ignore who you were born to be you suffer pain! Real emotional pain.


Society has many remedies to numb the pain and keep you in the rat-race. TV. Politics. Internet. Games. Drugs. Alcohol. Food supplements. Water additives. Chemtrails … the list goes on.

But, the best remedy is to face the truth.

Be who you were born to be.

What you give away, will be returned ten-fold.

Not just financially. You’ll …

enjoy wealth in every area of your life.

For the next 20 years plus of greedy bankers exploiting people and planet until the millennials arrive on the boards, all you have is me. On your side. Showing you how to beat the system.

You start by attending Born to Be. Tickets here. It’s free.

What’s missing from your money?


Learn more at www.academyoflifeplanning.com

Bitter Bonkers but Brilliant!


Your Money or Your Life: Unmask the highway robbers … Enjoy wealth in every area of your life!

By Steve Conley

An Author’s View (Warning: I hope you’re feeling socially responsible before reading this book!)

Disgruntled ex-banker with an axe to grind?

At first bitter, then bonkers?

Then the author tells you he wasn’t so much forced out … he left in disgust!

When behind the closed doors in Canary Wharf they made decisions that would sentence 95% of the population to a lifetime of debt slavery!

He has remained an investigative campaigner for transparency ever since. He was made an Ambassador and was awarded the Transparency Trophy for his contribution to improving global market integrity.

Who is this Robin Hood?

Why stick the boot in so hard on bankers, of all people?

Financial institutions are run by Baby Boomers (ages 52 to 71) and a few Gen X (ages 36 to 51). And when it comes to MONEY only 1-in-5 of these guys give a toss about people and planet.

They place profit before principles.

Whereas the majority of Millennials (ages 18 to 35) do care!

Think about it. Board decisions are made by a majority vote. We have another 20 years of this!

And, as Bankers force Millennials to hand over their coffers – hard earned on the mundane treadmill of existence we call the rat race – the stark fact is … they may have no future!

Seriously, another 20 years of bank-rolled warmongering parliamentarians in pursuit of plundering the valuable resources of the planet in some kind of intergenerational theft … what will the world be like in 2040?

At retirement there may be no food, no clean water no air to breathe.

So, what’s the alternative?

Here’s the bonkers bit.

We have to start doing the exact opposite of what they tell us to do.

We have to plan our lives before we plan the money.

We must accumulate … mindful of our impact on others … rather than accumulate mindful of just ourselves. We are co-dependant. We are one with others and the Earth.

Don’t get me wrong! It’s hard work reversing decades, if not centuries, of indoctrinated thinking. The key to our salvation … the key to unlock the truth … is found in an ancient truth that has been with us since the very beginning of time.

It is called the ancient natural cycle from creation to manifestation.

We see it in all our beliefs and traditions. We see it even before Noah – from a time when the Sun rose in the West. We see it in nature.

The author has unearthed this ancient wisdom, packaged the keys to freedom and describes it in his book … in the GAME Plan.

The fact is this. If we take control of our own lives and become responsible and accountable for our decisions


The planet will be saved and the world will know peace.

Reverse your thinking …

Before the Earth reverses its rotation once more.

NOW is the time to act. The future of the species of the planet is in the hands of those alive today. Your hands!


Before West becomes East.

Notes to the Editor:

“Words that come to mind are Bitter Bonkers but Brilliant.
Let me explain.
First half I come over as this disgruntled ex-banker with a gripe. Second half as bonkers using elements to explain the need to reverse thinking. I can imagine the ridicule now as readers plough through it.
Brilliant … but then you realise he’s on to something … we have 20 years of Baby Booming Bankers before the Millennials arrive. And we might not last that long!

Millennials are compelled to save for the future and hand over their coffers to the greedy bankers … what future?

I’m so pleased that when the fingers are pointed by future generations that I can point to this book … our legacy. “

Steve Conley

Your Money or Your Life! Available from 6th June 2019. Pre-order on Amazon today.



Born to Be

Steve Conley’s GAME Plan Generator

Are You Busy Doing Nothing?

How much is it costing you to stay just as you are? Financially? Quality of life?

Question: Are you using all of your skills and talents to earn a living? Or are you too busy earning a living, to earn a life?

Consider this. Do you have skills and talents going to waste? The general populous of indoctrinated citizens maybe told you way back in time to ignore them, because you’d never make any money at that? And, you should get a proper job just like everyone else?

Are you living an ordinary life? Being ordinary at what you do? Bringing in ordinary money?

Are you extraordinary at something that you enjoy and could be doing for a living? Could you be living an extraordinary life? Could you be bringing in extraordinary money?

If you have asked yourself these questions, then you are probably thinking that there could be a case for change. Particularly now with the internet making it so much easier for extraordinary people to make money.

Life changing decision.

Let’s face it, average life expectancy is 979 months in the UK and many of those are behind you. Surely, you wouldn’t want to do something ordinary from the age of 16 to 66, on the bet that you can buy yourself an extraordinary last 16 years?

According to author Bronnie Ware, the number one regret of the dying is living as others expect you to live and not living true to yourself.

Dalai Lama said what surprised him most about mankind is that we live as if we are never going to die, then die having never really lived.

How would you go about changing?

I’m sure you would agree, that like any journey, you would need a vehicle, system, or solution.

Where would you find one. What are the options for changing Your Money, and Your Life?

Six hours with a life coach at £100 per hour then ten hours with a financial coach at £150 per hour? £2,100 once a year?

Financial coaches see people with over £100,000. According to Office National Statistics that excludes 95% of the population. Financial coaches tend to sell you products with ongoing charges of at least 0.5% for them and 0.5% for an active fund manager. If you could do it yourself that could save you 1% per annum. On £100,000 that’s a £1,000 saving per annum.

Also, what matters most to customers seems to matter least to financial coaches, according to PR firm Edelman. That is, Trust. Let’s face it, the best place to find a hand you can trust is at the end of your own arm.

The fact is … if you are doing an ordinary job, bringing in ordinary money, then you may be like the majority of people.

ONS say 60% have less than £5,000 in savings, or no savings. That’s two pay cheques from the breadline. That’s like wage slavery, too scared to step off the treadmill of work existence.

Average debt is over £10,000 per household. Interest rates of at least 10% if your credit score is good, 30% if it’s poor. Over 100% if it’s a payday loan or overdraft. That’s like debt slavery.

Have you ever felt like cattle on some giant tax farm?


Cost of Doing It Yourself

Cost                                                                       Free

Savings available:                                             per annum

                Improve credit score                       £2,000

                Debt free                                             £1,000

                Adviser product free                       £1,000

                Adviser free                                       £2,100

                Total savings                                      £6,100


                Extraordinary income                     ?

If you would like hints and tips on how to jump off the treadmill of work existence and escape the rat race or tax farm. I’m handing them out for free at my event:

Born to Be: The Change You Wish to See in The World!

On Sunday, 24th March 2019 at The Crown Hotel in Harrogate

It’s Free, providing you book in advance. Hurry. Places are limited.

Click Here

I’ve helped 100’s of people Be who they were Born to Be, since leaving the rat race myself in 2012.

If you would like more than just hints and tips though, I will be looking for my next prodigy at the event. Check out my website for more info.


Is commoditisation of investment returns the future?

Commoditisation is viewed by some financial advice firms as a threat, but it should be seen as an opportunity, particularly with the unbundling of advice and distribution and the comfort consumers have found with “Netflix-style” digital delivery of advisory services in a post-covid economy.

There is much talk about the growing issue, or problem, of commoditisation of investment returns amongst academics and financial service practitioners alike since the arrival of Vanguard’s pension in the UK this time last year. But does it represent the future for financial advisers and how can the unbundling of holistic planning from product-focused advice and associated technology best be exploited to take advantage of the opportunities it presents?

In September 2020, the UK’s financial regulator, the Financial Conduct Authority, announced that, “The overwhelming majority of retail investors are best served by readily understood, well-diversified and low-cost investments which are already available from a range of providers, but many retail investors do not choose these. We are seeing some progress on reforms of governance and a focus on making investments better value for money, but progress is still slower than we might like.”

Where a service is widely available, relatively indistinguishable, and easily interchangeable with one provided by another company, it is said to be a commodity. In commoditised markets consumers make purchasing decisions solely based on price.

The only way firms can compete to sell products or services in commoditised markets is by offering consumers perks, such as ancillary sales or extended warranties. That is, bundling investment returns with related offerings to create attractive packaging that has a unique combination of offerings – even if the offerings themselves are commonplace. Alternatively, firms might market products with varying levels of after-purchase services.

For example, “in a world of call centres and robo-advice, St. James’s Place believe in the face-to-face approach”. However, this perk, a face-to-face adviser (commonly referred to as investment returns with a tie) might come under increasing pressure in a socially distanced community in the post-covid economy. And the additional half-percent ongoing fund charge is difficult to justify if the clients are not seen or receive little more than the quarterly investment returns statement available from direct-to-consumer platforms.

Once unique features, like investment returns, become mainstream and readily available everywhere, products that lack distinguishing features tend to eventually decline in price and cause dwindling profit margins. It makes no sense that a firm that can make fantastic returns in one area, would want to provide services in an area where it cannot generate excellent margins. The question is, what other areas might firms consider?

Firms strive to delay commoditisation, as long as possible, in order to maintain the special status of their service offering. Once alternatives are identified, you will begin to see a huge amount of industry consolidation and firms selling or closing businesses to get back to where they can really earn excellent returns.

Small firms are simply not price competitive. There will just be too many mutual fund distributors for anyone to earn a decent margin.

Consumers are becoming increasingly aware of the commoditisation of investment returns.

“Maybe there is a market for financial advisers to the rich and stupid but in my experience these advisers offer virtually nothing and charge a fortune for it.  All the advice you need is free on the internet.  Advisers offer no magical door to better products or decisions. All they want is to plug into your assets and charge a fee.” -Telegraph reader 18th July 2020.

In the UK, 87% of all adults used the internet daily or almost every day in 2019, consumers have a lot of choice at their fingertips when it comes to selecting investment returns. They increasingly look to the web to help invest. The increased competition this generates in the online marketplace means there is less differentiation between the available services, platforms and underlying funds, and as one service becomes indistinguishable from another the client has easy access to, commoditisation will inevitably occur.

With the internet’s growing raft of blogs and websites specialising in reviews on topics such as Evidence Based Investing and service comparison sites such as Lang Cat, the consumer has much more scope to select platforms and investment returns on the basis of costs and online reputation. This is good news for the client, but what about the financial adviser?

The devaluation of product-focused advice?

Commoditisation is viewed alternatively as either a threat or an opportunity by those within the financial advice industry.

As online competition increases with the growth of platform distributed funds, prices of adviser distributed funds are continually driven down and this can reduce profit margins and trigger concerns about the gradual devaluing of the financial intermediary.

Whilst from a business perspective it makes a great deal of sense for adviser-distributors to systemise and standardise the more routine and repetitive tasks that involve less skilled adviser input because there are obvious cost-saving benefits associated with it – there is only so far this strategy can take you in maintaining margins.

Advice firms offering a ‘value’ commoditised service also run the risk of alienating potential clients who are prepared to pay higher fees for a bespoke service, because the client will assume the staff are less experienced in specialist areas of finance if ‘the computer’ does most of the work.  

Some intermediaries resist commoditisation to protect their traditional work patterns by offering consumers ancillary enticements. This might work for a while. Resistance might prove futile in the long run. There is always the risk that it could, in time, render the boutique intermediary an endangered species, superseded by highly efficient ‘super-asset-hooverer’ firms, and that potential students might be discouraged from training to become a financial adviser in a commoditised marketplace.

These concerns are certainly valid, as is the fact that the growing availability of non-advised sales from product providers and “robo-advised” sales online is perhaps generating a dangerous culture of speculative ‘DIY investing. The FCA says, “Some of the most serious harms we see relate to investments outside our regulatory perimeter and online scams, many based overseas.”

However, this risk can be mitigated through the emergence of generic advice and financial education models, the fiduciary non-intermediating advisers, and the many “done-for-you” auto-correcting well-diversified low-cost investment solutions to choose from that deliver market returns.

A non-intermediating financial planning movement is emerging from the perfect storm of commoditised investment returns and a post-covid economy. It has long been argued that non-intermediating models whilst virtuous have not been commercial. The problem is, that model really hasn’t existed. Until now!

Now financial planners can access structure and resources to run a successful non-intermediating business out of the gate.

With the advent of Zoom Meetings and “Netflix-style” video platforms, one-to-many Masterclasses and none-to-many subscription services are emerging for non-intermediating financial planning firms.

The challenge has been that consumers are unwilling to pay for services that were previously perceived to be free, such as PRISM (protection – retirement- investments – savings – mortgages) selling systems, based on product needs analysis and plugging shortfalls. So, these processes have been replaced by Life Planning, Purpose Coaching, Wealth Building Planning, etc. Services that the public value and will pay for. And suddenly technology has facilitated the plugging of the “advice gap” and the democratisation of financial planning services to the mass public.

A better-informed public accelerates commoditisation of markets. Generic advice and financial education – with professional governance correctly attributed to professional bodies – can see you up and running with investment returns and set for life in the time it takes to open an online bank account.

The conduct authority is pleased as progress on best service for retail investors is delivered quicker than they expected and there can be no mis-selling if advisers cannot sell.

The opportunities for commoditised services

Commoditisation has its detractors, particularly in more traditional advice firms but, managed wisely, it also represents big opportunities for innovative adviser-distributor service providers.

Advice can be split from distribution and either run as part one of a two-part process or, like with Wills and Estate Planning, as a separate non-regulated firm.

It gives us an incentive to embrace technology and seek out new ways to deliver services more efficiently, whilst adding value and differentiating our services for clients in new ways.

All advice processes, however specialist, include elements of repetition and administrative routine, and this is where many of the opportunities lie. Firms are, more than ever, under pressure to find new ways of automating or outsourcing these elements, in order to continue providing cost-effective services in an increasingly commoditised environment.

Technology and software development is now relatively inexpensive and easily accessible and this is where the key lies for commoditising future advice services.

Sub-contracting out

Traditional advice firms are increasingly taking advantage of the commoditised market themselves, by sub-contracting paraplanning services to specialist, commoditised providers.

This trend is growing in popularity because it both reduces a firm’s overheads and can allow them to take on work that would not otherwise have been their speciality.

Commoditisation can also be used to help control risk. Standardised forms can be more easily controlled, and systems put in place to review and update them at regular, planned intervals.

Firms are even now considering sub-contracting regulated product-focused advice, by selling assets under management to highly efficient ‘super-asset-hooverer’ firms for 2%. £10m AUM equals an injection of £200k to fund the transition to a non-intermediating financial planning Netflix-style model.

Initial non-intermediating income is secured from planning and recurring revenue is secured from subscription services incorporating video libraries and client-centred financial planning apps, with occasional step up to and down from Masterclasses on specific relevant topics.


As regulatory pressures mount, competition increases, budgets are squeezed and cutting-edge technology becomes ever more accessible, there is less and less justification for ignoring the many opportunities presented in a post-covid economy by the efficient commoditisation of our more routine financial advice services – that do not need to be regulated.

There will always be a place in the financial advice arena for the high-end bespoke regulated adviser but for the typical off-the-street investor I believe that commoditisation, non-intermediating financial planning and subscription “Netflix-style” models is where the future of mainstream advice services lie.

If you want to become a non-intermediating financial planner contact us today to find out how the Academy of Life Planning can help you.


☎️ 07850 10 20 70

📧 steve@aolp.co

📲 Direct Message

The 7 Prospects You Turn Away: If your name’s not on the list you’re not coming in.

Should you be offering a financial planning service in addition to your product advice/ intermediation service? Could that bring in eight times more clients?

Imagine eight people looking for financial planning.

Picture this. There are two financial planners. A conventional asset-based-fee financial planner (FP) and a fee-for-service non-intermediating financial planner (NIFP).

What if I told you that FP would turn all but one prospects away, as he could not figure out how he was going to get paid. But NIFP would see all eight and get paid.

Would you say that was an unlikely scenario?

The prospect that both would see had a windfall of over £100,000 of investable assets and wanted to know what best to do with it.

FP delivered a planning and intermediation service. NIFP delivered a planning and triage to several wealth management services, direct to consumer (D2C) platform, discretionary, advisory channels, and other ideas. Both FP and NIFP were paid £1,500 for planning, and FP earnt an additional implementation fee and ongoing fees.

Now let us consider the seven prospects FP would not see.

1. The prospect who was a fan of Andrew Hallam, author of Millionaire Expat: How to Build Wealth Living Overseas, who wanted to run his own money on a D2C platform using passive investments.

2. The residential property portfolio entrepreneur.

3. The business owner who said her business was her pension.

4. The member of a workplace pension scheme.

5. The client of the local stockbrokers who was in their discretionary service.

6. The prospect with less than £100,000 in investable assets.

7. The prospect in lockdown, or the other side of the country, who could only work digitally.

You see. As Robert Kiyosaki said,

“The rich don’t get rich by working, the rich get rich by creating an asset.”

FP thought there had to be an asset, and he had to run the asset to get paid. NIFP recognised that the asset was just an asset in the cash flow forecast, and if the client didn’t have one the plan was to create one.

Because NIFP didn’t require wet signatures she could service clients digitally, from anywhere.

Because NIFP didn’t make personalised product recommendations, she could deliver generic advice and financial education in groups. Her one-to-one coaching was £1,500. Her Masterclasses were £150 and she ran groups of 10. She recorded her Masterclasses, and placed recordings behind authentication and offered a client-centric cash flow app to subscribers for £15 per month, with 100 subscribers.

NIFP’s Masterclass was titled, “How to create a £100,000 asset with the business plan of you.”

Non-intermediating financial planning is the part of the financial planning process you do before product research, recommendation and implementation. Otherwise known as life planning, lifestyle financial planning, cash flow forecasting, planning the client, etc.. Where it is done in isolation from a regulated activity, it is a non-regulated activity.

If you want to become a non-intermediating financial planner contact us today to find out how the Academy of Life Planning can help you.


☎️ 07850 10 20 70
📧 steve@aolp.co
📲 Direct Message

How important is life planning in the future of financial planning?

Money Marketing Interactive 16 -19 November 2020

There are three key reasons why life planning is now the must learn skill for financial planners, discover more by joining me at Money Marketing Interactive 16 – 19 November 2020. Find out more and register at mmi.moneymarketing.co.uk.

The three key reasons are:

The commoditisation of investment returns.

The underserved need a life plan in these challenging times.

Non-intermediating financial planning can be delivered digitally to larger audiences.

What I mean by that is …

1. Because of the commoditisation of investment returns.

Would you agree, advisers are either people centred, or money centred. That is, as a regulated adviser in the UK, as an adviser-distributor, you are either leaning towards life planning, or towards product distribution. Do you know people like that, one or the other? I’m not saying you can’t be both. It’s just that problems may arise when you say you’re doing one thing, when in fact you are doing the other. Yes or no?

In the UK, 9 in 10 adviser incentives reward product distribution. Do you agree that incentives drive outcomes? That is asset-based fees drive more asset sales? So, your service could be leaning one way, whilst the way you get paid could be leaning the other.

Have you ever met a client that has their money tied up in a workplace pension, residential property, with a discretionary manager, or on a D2C platform, looking for financial advice, and you can’t figure how you are going to get paid? There’s no sniff of new assets, and you conclude perhaps that client isn’t right for you?

Don’t worry. I don’t anticipate any time soon there will be dramatic changes from the Financial Conduct Authority (FCA) for 2021 on fees. Though things have changed in other markets, such as Australia and India, I don’t see the UK’s FCA changing anything, any time soon. What was mentioned in June’s Policy Statement, disappeared from September’s “Call For Input: The Consumer Investment Market”. That is the topic of conflicted remuneration, and in particular the separation of advice and distribution or the prospect of yearly opt-ins.

According to The Transparency Taskforce, “It is obvious that market dynamics, incentives and vested interests have an impact on market behaviour, market conduct and decision-making. We believe this helps to explain why many value leaks (such as conflicted remuneration) are not being given the attention they deserve.”

“Sometimes, it is worse than “ignoring”, that is there is unjustifiable push back to maintain the status quo. This is not because of a flaw in the solution (in this case fee-for-service) but because the merits of the solution somehow represent an “inconvenient truth” for incumbent parties such as the existing asset managers, custodians, trustees, financial advisers, other services providers and so on.”

The key driver for change on fees for 2021 will be, in my opinion, the commoditisation of investment returns, following Vanguard’s pension launch in Dec 2019. Would you agree that investment returns are now commoditised? Yes or no?

UK intermediaries serve the 5% with investable assets over £100k (source: ONS), and it will be increasingly difficult to justify the cost of intermediation as a percentage of assets to a savvy investor in a commoditised market. Especially with the ascent of quality information on the internet and D2C platforms. Do you agree?

So, the life planning service, including cash flow forecasting, will be more important for your savvy wealthy investors who will be increasingly looking to pay on a fee-for-service basis, would you agree?

2. Because the underserved need a life plan in these challenging times.

Advisers can continue to serve the wealthy with life planning. That leaves 95% underserved on account of their limited wealth. Unfortunately, that also means if they lose their job, like many have now, it’s time to panic, because money can run out quickly when there are no more pay cheques to fund their lifestyle.

Would you agree with me that products manage wealth, and no products create wealth – people do with their creativity, entrepreneurial spirit, industry, and planning. As Robert Kiyosaki says, the rich don’t work to get rich, they create assets.

Would you agree that what the 95% need urgently are plans to create assets, like business plans, what we need to sell to the underserved right now are plans not products? Plans to improve wealth over the next few years in a post coronavirus economy. More so than plans to create wealth for a rainy day in the distant future. Isn’t that rainy day here, right now? Yes or no?

Research shows that one-in-two working adults are considering a career change as a result of the coronavirus pandemic, in the next 12 months. Most financial planners are looking at a time-line of five years plus, yes or no? What we do at the Academy is identify the client’s life purpose and preferred vocation, and where wealth is required we produce a three-year P&L of a side hustle to drop into the cash flow forecast. Is this something you could add to your financial planning tool kit?

This produces a growing income-producing asset to increase financial security short-term and begin to move the client to greater financial freedom in the long-term, where eventually they can stop working for a living and start living the life plan from the wealth they create.

You see, a non-intermediating financial planner (NIFP) sells plans not products.

3. Because non-intermediating financial planning can be delivered digitally to larger audiences.

When you remove product advice from financial planning what you are left with is life planning.

By removing personal recommendations NIFPs can advise groups. When we remove the need for wet signatures NIFPs can deliver digitally. When we remove selling, we remove the risk of mis-selling and that is why financial planning is a non-regulated activity that can be delivered at scale. But most importantly, when we remove products what we are left with are plans. Would you agree?

Would you agree that it is challenging for a regulated adviser to make more than 60 to 100 personal recommendations a year? When you exchange your time for money, your time is limited and so is your capacity and the money. Yes or no?

NIFPs exchange their knowhow for money. That is, generic advice and financial information. Knowhow can be delivered digitally online via eBooks and video courses. Your knowhow is unlimited, so is your audience. And, when your audience grows, the cost can drop, and you can serve many hundreds of underserved at lower cost. You can even serve while you sleep! Yes or no?

But financial planning should include cash flow modelling, do you agree? And, it would be challenging to do 100 Voyant reports all at the same time, or even while you sleep. Yes or no?

So, would you agree that what you need is a different process? A new, disruptive App perhaps, where many clients can enter data all at the same time in an online Masterclasses or while working through a workbook? A client-centred cash flow modeller, as you deliver your lessons on evidenced based investing, ESG filtering, behavioural investing, etc., your audience inputs data that they don’t even need to share. Data that they could share with other advisers, if they wished to. An app that is integrated with open banking applications and a host of other apps, that is portable from one adviser to the next. An app that avoids the value leak that is client churn! Would that be helpful, yes or no?

Well that’s exactly what we offer at AoLP. We have successfully democratised financial planning for the underserved, and our portable processes and revolutionary applications are available to plug the advice gap with a vastly different client-centred planning approach. We call it the GAME Plan.

If you would like to know more, please join us at Money Marketing Interactive or message us for more details.

If you want to become a non-intermediating financial planner contact us today to find out how the Academy of Life Planning can help you.


☎️ 07850 10 20 70
📧 steve@aolp.co
📲 Direct Message

Academy of Life Planning and The Financial Freedom Forecaster

The Academy of Life Planning now offers a digital end-to-end non-intermediating financial planning ‘off the peg business in a box’ for a global network of advisers, as featured in the article in New Model Adviser in March 2020. And, endorsed by the Kinder Institute on Twitter. It’s called The GAME Plan Generator.

Academy of Life Planning (AoLP) the world’s first non-intermediating financial planning adviser support network has launched in partnership with Envizage a WEALTHTECH100 winner in 2020, a customer-centric lifetime cash flow planning tool, as part of The Financial Freedom Forecaster.

Why might you be interested?

Perhaps you are a regulated financial adviser, facing the prospect of a second wave pandemic hitting new business income, with the regulator raising the bar on their fees and your capital adequacy whilst questioning the decency on recurring revenues.

Possibly your centralised investment proposition is being questioned during this economic crisis, and clients are increasingly benchmarking the higher returns from Vanguard direct after fees.

Potentially nine in ten prospects don’t have sufficient investable assets to be suitable as a client.

Imagine this. If as a consequence of us working together I or we could deliver to you …

Three months from now. You are looking back on a successful Masterclass, with an audience of 100 attendees each paying £495. Your digital proposition is fully scalable. Your webinar provides generic advice and financial education on, “Sensible Money: an evidence-based investment philosophy”. Through a self-directed journey of exploration, a Sparrow Capital fund on Fidelity can be viewed on Moneyhub, matched against an Oxford Risk budget, and modelled on Envizage to show the impact on future cash flows, and integrated into an AoLP financial plan, with the GAME Plan generator. By every attendee in a journey of self-exploration, all at the same time.

How would that feel?

Together we can do this …

This month’s launch from AoLP makes The GAME Plan Generator into a fully scalable digital end-to-end customer-centred financial planning experience.

The Financial Freedom Forecaster is the third of four parts of The GAME Plan Generator. The four parts are:

Goals: The Significant STORIES System: A multi-dimensional goals setting tool.

Actions: The Blockbuster ROADMAP: A project planning tool.

Means: The Financial Freedom Forecaster: A lifetime cashflow forecasting application.

Execution: The Stand & DELIVER Game Giver: A business planning tool and personal coaching.

This is the end-to-end digital delivery system of generic advice and financial education for planning firms who are members of the Academy of Life Planning adviser support network.

The AoLP lifetime cash flow planning tool is now available to purchase. For friends and supporters, a direct buy 100 months for £500 is available. For further details please visit our SHOP.

Digital is the new normal:

  • Coronavirus crisis 2020 accelerated digital delivery of financial advice
  • The pandemic has stress-tested digitalisation
  • Advisers have been forced to adopt digital channel delivery
  • Heightened financial and physical threats to the public increases demand
  • Growing acceptance and comfort with digital services
  • The wealthy expect the future wealth management relationships to be digital
  • Personal interaction still important for most
  • Growing support for fee-only financial coaching services
  • Opportunity to advise at scale for older millennials (29 to 59) and Gen X (40 to 54) who prefer on-line access and believe it results in better quality engagement.

See Digital Advice Trend Accelerates, by Robin Powell.

Because personal recommendations are excluded from the non-intermediating financial planning (NIFP) process, The GAME Plan can be delivered digitally to individuals and groups:

  • 1-to-1
  • 1-to-many
  • 0-to-many

Which makes NIFP a fully scalable digital solution for planning firms.

When did the digital NIFP process become fully scalable?

The market changed in the UK in January 2020. Investment returns became commoditised as Vanguard entered into the pensions market, mutual fund distributors began to struggle to add value. When distribution became commoditised, the opportunity arose for advice to separate as a service in its own right. For advice to stop carrying distribution.

Advice separated from distribution legally in Australia in 2019 and India in 2020.

This series of events, combined with trends in digital delivery, led to the birth of the global non-intermediating financial planning movement in March 2020, at the same time as the start of the covid-19 pandemic. A perfect storm to sink any UK adviser-distributor model.

Until recently the main obstacle to delivering a full end-to-end digital experience in NIFP was the lifetime cash flow forecast. All existing systems have been distributor-centric, that is built with the distributor in mind. While customer APIs have been introduced on some distributor platforms, e.g. Voyant GO, in practice these are far too complicated for end users.

Along came Envizage. Envizage have launched a simpler customer-centred lifetime cash flow forecast solution. Envizage, a WEALTHTECH 100 for 2020 firm, has partnered with the Academy of Life Planning (AoLP) to deliver this outside of an enterprise environment. See details of the Envizage/ AoLP partnership.

AoLP is the world’s first non-intermediating financial planner (NIFP) adviser support network. At AoLP, there is a wall between advice and distribution. AoLP delivers advice and leaves distribution decisions to the client; to choose either a mutual fund distributor or access to a D2C platform.

Adviser versus adviser-distributor, the conflicted cash-cow:

  • In the UK, two-thirds of mutual funds remain adviser-distributed, one-third via D2C platforms. In other markets, the D2C channel market share is far higher.
  • Adviser-distributors run conflicted remuneration models; 90% of advisers tap into the asset to charge c.1% based fees on the wealthy via wealth management products (fee income at risk in UK £5bn pa).
  • Wealth management products manage wealth for the wealthy; none create wealth for the unwealthy. People create wealth, not products. Unwealthy people need plans, not products.
  • Adviser-distributors just sell products. 90% of adviser-distributors run their own centralised wealth management products, studies show these fail to add value after charges compared to markets[i]. Direct schemes fetch far higher returns than distributor schemes, as intermediary fees cramp NAV.
  • All adviser-distributors are, by definition, agents of wealth managers. All wealth managers also tap into the asset to charge percentage-based fees. 90% of product providers are active managed and evidenced-based investor studies show these too fail to beat passive managed after fees, passive solutions are available for a tenth of the price.
  • Adviser-distributor thresholds are typically set at £100k of investible assets. 95% of people are disintermediated on account of their limited wealth, what the unwealthy need is wealth not products. Plans not products. Wealth creation plans. Business plans for side hustles, at a time when entrepreneurs have greater income security than employees.
  • Adviser-distributors can’t work digitally as agencies require wet signatures.
  • Adviser-distributors can’t scale, as each case requires a suitable personalised recommendation delivered 1-to-1, time is limited therefore the business is limited.
  • The regulatory risk is rising for adviser-distributor firms. Regulators globally are splitting advice and distribution, seeing the conflicts, seeing it as an incomplete transition from product seller to professional adviser. Example, Australia 2019, India 2020, etc.
  • Post-split, largest channel for distribution of mutual funds is D2C platform, e.g. India 48%.
  • Evidencing a global shift from adviser distributed funds to platform distributed funds, and a shift from active to passive managed funds. This has led to an increase in demand for NIFP.

The AoLP end-to-end digital proposition

The AoLP end-to-end digital proposition of integrated platforms is as follows:

  1. Non-Intermediating Financial Planning using The GAME Plan Generator of The Academy of Life Planning Limited, integrated with a lifetime cash flow engine.
  2. Customer-centred lifetime cash flow forecaster using Envizage, integrated with an open banking platform.
  3. Using open banking provider Moneyhub, and risk profiling from Oxford Risk.
  4. Integrated investment platform from D2C platforms market, e.g. Fidelity, integrated with Moneyhub.
  5. Underlying passive retail multi-asset investments e.g., Vanguard or Sparrow Capital listed on D2C platforms.

This is our fully scalable digital end-to-end customer journey.

Other services from AoLP

AoLP is a network of non-intermediating financial planners around the world who share our philosophy. If you are an adviser or adviser firm seeking affiliation please get in touch. If you would like to be put in touch with an AoLP member firm in your area, drop us a line to tell us, briefly, where you live, what stage of life you’re at, and what you’re looking for from a financial plan. We’ll use this information to connect you with an adviser who can help you.

We can also be of assistance to UK victims of scams seeking investigation and asset recovery. We support individuals, companies and UK financial institutions seeking the recovery of money paid out on scam investments and recovery room frauds. One in two crimes reported in the UK are scam related. We are not lawyers, and we don’t give legal advice. But if you think that you have been adversely affected by these sorts of practices, we would be happy to put you in contact with a suitable not-for-profit asset-recovery firm. Simply email us, briefly giving details about the circumstances, and we’ll try to help you.


Potential Back End System for Non-Intermediating Financial Planners

The Academy of Life Planning attempts to solve industry-wide issues for Non-Intermediating Financial Planners. Because we are the only Non-Intermediating Financial Planning adviser support network. Here’s an example, your back-office system. As a special deal for AoLP members. Would your clients pay £5 per month for member level access to all their finances, with all the tools, on a system that can be shared with multiple advisers? Let me know your views.

The Issue:

Adviser Workstations, Cash Flow Modellers, and integrations with market participant platforms for instant portfolio valuations across GIAs, ISAs, Pensions, Savings and Deposit balances, the solutions are all adviser led experiences.

What the emerging post GDPR, potential adviser-distributor splitting, etc, market needs is a Customer led experience.

Data exists once. Sits with the client. To share with one adviser after another.

Not as current. Data sits with adviser. Customers are churned from adviser to adviser, platform to platform, with expensive data re-entry every time, and vast numbers of orphaned accounts for the disintermediated.

The Solution:

Envizage has an integration with Moneyhub a key partner of theirs. Their approach is customer led not advisor led. The plan belongs to the customer. The advisor supports the customer not vice versa. Data belongs to the customer not the advisor (GDPR). 

Envizage would be happy to work with AoLP to come up with a price and systems architecture that would work if there can be some minimum adoption numbers within our membership. They are keen on that. Their enterprise pricing model is per end user customer, not per advisor seat.

Have a play with a basic stripped down demo app at app.envizage.me.

Run through a few cases and tell me what you think.

About Envizage:

Envizage is featured in the 2020 WealthTech 100

Envizage is featured in Capgemini’s World Retail Banking Report 2019 (see pp. 10, 14, 22, 34)

Envizage is the only startup to feature in Capgemini’s World Wealth Report 2018 (see p.34)

Our U.K. regulatory white paper discusses how Envizage can deliver both guidance and advice

Read about the Envizage partner ecosystem and the 21 firms in it

Further Info:

Moneyhub is by far the most comprehensive in the UK market. They tried them, Moneyinfo and about 10 other providers before choosing Moneyhub for their first UK integration (they can support others).

They have direct links into all of the platforms, and this covers 80% of UK pension assets. The likes of SJP, HL, II will not support API connects for commercial reasons, so other tech solutions must be used there.

Our view was that Moneyhub are by far the best as of today and subject to the technical constraints of the provider side of the equation.

Please could you give us a price that could work for you, on a “per end-customer per month” basis? 

Over time I’d like to lower pricing as we raise money and gain more members. 

We have been asked to treat India separately. Sorry. If we need the economics for India to be different they understand and would be happy to fit our paradigm. Envizage are quite keen to serve that market. 

Their standard pricing (for large enterprises) is as follows: 

Unique End Users/Month Per User Per Month

0 – 5,000 £5

5,001 – 10,000 £4

10,001 – 50,000 £3

50,001 – 100,000 £2

> 100,000 £1

A “user” refers to the end customer or client, not the advisor. These tiers are cumulative so If you have 7,000 unique users/month you would pay £5 for the first 5,000 (= £25,000) plus £4 for the next 2,000 (= £8,000) for a total bill that month of £33,000 for the 7,000 users (or £4.71 per user). 

If you can work with this table and modify the £ values so that it works for you, that would be great. Envisage would imagine no IFA would have 5,000+ clients but they would think of it for AOLP members as a whole rather than for each individual member.

If the base tier were substantial enough, then they would probably offer to iterate and add functionality (especially the type of stuff that we think is more universally applicable) without extra costs. Typically, they pass through the cloud hosting charges (which can add around £2,000-4,000/month) but they are happy to absorb those to start with. 

They requested that we get to a quick conclusion. They have just started a big piece of work to improve their demo web app (app.envizage.me) and are keen to include our input into their roadmap if possible. It will save them wasted work. That roadmap includes integrations with Moneyhub and Oxford Risk as well, and they can talk to the partner about a sensible commercial offer for AOLP’s benefit. 

Let me know your thoughts. Would your clients pay £5 per month for this?

Why Product Sellers Don’t Make The Best Life Planners

Product sellers, or product advisers, in general want to plug into your assets and charge a fee. If you have no assets to offer them, they can’t figure out how they are going to get paid. If your assets are a residential property portfolio, for example. And your finances are messy, and you need to figure out your tax liability. They won’t help you.

If you are a reader of “Millionaire Expat: How To Build Wealth Living Overseas”, a book by Andrew Hallam, and you want confirmation that your DIY investment strategy using ETFs and index funds is sensible. They won’t help you.

Those few that will help you may offer you a life plan on a fee-for-service basis, that is some cash flow modelling and tax advice. But they will be burning to run your money for you to plug into your assets and charge their fee. They can’t help themselves but to mention it with pursed lips and a shaking head.

You see, product sellers make poor life planners. Here’s why.

No product creates wealth.

Products manage wealth.

Products are only suitable for the wealthy.

Ask the product seller for their investable asset threshold if you don’t believe me.

You have to be wealthy to begin with, to be a client of a product seller; for them to plug into your assets and charge a fee.

For the wealthy a life plan is merely a plan for how to spend their money.

Now for those who aren’t wealthy, what use is a product seller?

Now take a look at the client adviser, the life planner, the non-intermediating financial planner. They offer a service whereby they can drop into your lifetime cash flow a three-year business plan for the business of you to create wealth.

No product is sold.

Simply, a wealth creation strategy is dropped into the life plan.

Now, the service is extremely useful for those who aren’t wealthy.

Ten years ago, when I graduated with my RLP from the Kinder Institute of Life Planning, I could never figure out how product selling came into the conversation in the Knowledge part of EVOKE. It seemed disconnected.

Here, let’s talk for several meetings about your life. Several meetings in, today we are going to talk about products! Huh!! We called it putting in place the financial architecture to support the life plan. But, here’s the thing …

… the products don’t put in place the financial architecture, the client does.

What I mean by that is, the products run the financial architecture – as one Telegraph reader puts it “for the stupid and rich” – the client’s entrepreneurial spirit and industry puts in place the money.

That’s what is missing.

The adviser should be selling plans, not products.

There should be a wall between advice and product.

Otherwise the life plan is merely a spending plan for the rich and stupid.

There is a case for life planning for the wealthy. But, I’m not sure any fee-driven sales person would see it. For they may not have it within themselves.

Here is the missing point …

The wealthy are self-actualising, as American psychologist Abraham Maslow put it. That is, they are at the point of being the best they can be. Maslow discovered a higher need in the last years of his life. That is self-transcendence. Where you are thinking bigger than yourself, about creating something that will be long remembered after you have passed. A legacy. Making the world a better place for you having lived.

The late Dr. Wayne Dyer called this transition from self-actualisation to self-transcendence, “the Shift”. He said it happened in the afternoon to the evening of our lifetime. Where previously we had pursued wealth and knowledge, past this shift our goals are about service to others.

As Christians put it, “As each has received a gift, use it to serve one another, as good stewards of God’s varied grace.” (1 Peter 4.10).

For the wealthy, the life planner explores life purpose.

Knowing yourself, life becomes worth living.

And death less painful.

Now, this service is extremely useful for those who are wealthy.

As my good friend George Kinder once said:

“There should be a wall, between advice and products, between advice and large institutions, and between our regulators and large institutions. We need an integrity that is impeccable. Until we actually institute a way of bringing good heart, great integrity and a fiduciary relationship that is sustainable into the industry, we are going to fail. We have to make this change, and we have to make it now.”

At the Academy of Life Planning we are faith neutral and faith friendly. We work with different values and perspectives in a respectful and sensitive way.

If you want to become a non-intermediating financial planner contact us today to find out how the Academy of Life Planning can help you.


☎️ 07850 10 20 70
📧 steve@aolp.co
📲 Direct Message

No Cash, No Problem: 44 Ways to Boost Your Finances When You Have Little or No Savings

Do you want to make some extra cash legitimately and quickly? Learn how you can pocket extra income with our 44 money-making tips. You know that ‘rainy day’ people save for? Well for most that day is now. But most households have little or no savings. If that is you, read on.

Here’s the thing. No financial products create wealth. Only people create wealth. Avoid financial product salespeople and create your own wealth instead.

1. Create a Side Hustle from your hobbies and interests and make money from it online.

One way to increase your income is with a side hustle. This will likely start out as something that you do part-time while you are still working at your original job, with our help, you may be able to grow it into something that you do full-time. 

Find something that you love and that you are good at and try to start working at it. Start a blog or online business. Set up a website and sell from it for less than £25 per month. Here are some other side hustles:

Answer an ad. For a local business looking for part-time help.


Dog walking or pet sitting.

If you are savvy with computers and coding, you may be able to charge £50 or more per hour helping businesses with their websites and social media.

Moving People. Check out for lumping gigs, help people pack, load, and move their stuff.

Catering. From selling garden produce and jams to the neighbours to being a personal chef for friends.

Handy person service. If you know how to fix leaky pipes and toilets, patch holes in walls, replace doorknobs, and do things like that, you may be able to make money by doing such small jobs for people.

If you are a musician, you might consider doing a few gigs.

Voice-over work.

Editing and proofreading.


Sewing and ironing services.

2. Check your benefit entitlements.

You may be entitled to Universal Credit or additional support through covid-19  https://www.entitledto.co.uk/

3. Reclaim Tax Owed.

Many payments are made to you with tax deducted at source, like interest on PPI claims, payments from pensions and interest on savings. If you have low income and are a nil-rate-taxpayer you may be able to claim this back from HMRC https://www.gov.uk/claim-tax-refund

4. Check for lost bank accounts.

Trace lost money. This is a free service to trace lost bank accounts. https://www.mylostaccount.org.uk/

5. Trace lost pensions.

Pension tracing service, you need to be over the age of 55 to access the money. https://www.pensiontracingservice.com/

6. Have You Ever Been Mis-sold a Financial Product?

Write and complain. Even if the adviser is no longer around, you may be entitled to compensation. See https://www.gov.uk/complain-financial-service

7. Sell stuff online.

eBay https://www.ebay.co.uk/

Gumtree https://www.gumtree.com/

Preloved https://www.preloved.co.uk/

Facebook Marketplace https://www.facebook.com/marketplace/learn-more

8. Complete paid for opinion surveys.

Panelbase https://www.panelbase.net/

Valued Opinions https://www.valuedopinions.co.uk/

Toluna https://uk.toluna.com/#/

9. Sell photos online.

Shutterstock https://www.shutterstock.com/

Alamy https://www.alamy.com/

123RF https://www.123rf.com/

10. Become a tasker or sell services online.

Sell tasks with Taskrabbit https://www.taskrabbit.co.uk/

Fiverr https://www.fiverr.com/

Fivesquids https://www.fivesquid.com/

11. Review stuff for cash.

Music: Slicethepie  https://www.slicethepie.com/

12. Rent out stuff.

Rentnotbuy http://rentnotbuy.co.uk/

Fatllama https://fatllama.com/

13. Unlock cash on unwanted gift cards.

Sell gift cards on Card Yard https://www.cardyard.co.uk/how_it_works

14. Refer a friend.

Get paid for referrals with Refermehappy http://refermehappy.com/uk

Or join affiliate websites https://solvid.co.uk/top-affiliate-marketing-websites-and-programs/

15. Enter free competitions.

Magic Freebies https://www.magicfreebiesuk.co.uk/

Latest Free Stuff https://www.latestfreestuff.co.uk/

16. Get paid to browse.

Qmee https://www.qmee.com/

Inboxpounds  https://www.inboxpounds.co.uk/

17. Test products for cash.

Paid Product Testing https://www.paidproducttesting.co.uk/

18. Use money making smartphone apps.

Job Spotter Roamler Toluna Fronto Pocket Bounty Receipt Hog Swagbucks Voxpopme https://www.which.co.uk/money/money-saving-tips/making-money/8-smartphone-apps-that-make-you-free-money-aw5ll3s1jsyh

19. Cash back websites & Earn from Receipts.

Quidco https://www.quidco.com/

Topcashback https://www.topcashback.co.uk/

Quidco’s Click Snap https://www.quidco.com/clicksnap/offers/

TopCashback’s Snap & Save https://www.topcashback.co.uk/SnapAndSave/Offers/

20. Mystery shop.

Mystery shoppers https://www.mystery-shoppers.co.uk/

Market force https://www.marketforce.com/en-gb/become-a-mystery-shopper

21. Rent out a spare room or host a foreign student

Easyroommate http://easy-apartments-to-rent.com/

Spareroom https://www.spareroom.co.uk/

Or rent out your home on a short-term basis.

Airbnb https://www.airbnb.co.uk/

22. Rent out your home for films.

Amazing Space https://amazingspace.co.uk/

Or host photo shoots from your home.


23. Advertise on your car.

Carquids https://www.carquids.com/

24. Make money from your driveway.

JustPark https://www.justpark.com/

YourParkingSpace https://www.yourparkingspace.co.uk/

30. Get paid for spare storage.

Storemates https://www.storemates.co.uk/

25. Recycle old clothes.

H&M’s garment collection initiative https://www2.hm.com/en_gb/ladies/shop-by-feature/16r-garment-collecting.html

M&S’s Shwopping https://www.oxfam.org.uk/donate/donate-goods/mands-and-oxfam-shwopping

Or sell baby clothes.

National Childbirth Trust sales https://www.nct.org.uk/local-activities-meet-ups/nct-nearly-new-sales

Netmums https://www.netmums.com/

26. Sell old Lego.

Zapper https://zapper.co.uk/

MusicMagpie https://www.musicmagpie.co.uk/start-selling/

Brick Owl https://www.brickowl.com/

27. Sell old gold and jewellery.


28. Recycle print cartridges.

Cashforcartridges http://www.cashforcartridges.co.uk/

Infotone http://www.infotone.co.uk/

29. Recycle your mobile phone, tablets, Kindles, and smart watches.

Envirophone https://www.envirofone.com/en-gb/sell

Mazuma Mobile https://www.mazumamobile.com/

Music Magpie https://www.musicmagpie.co.uk/start-selling/

30. Recycle old CDs, DVDs and Computer Games for cash.

Ziffit https://www.ziffit.com/en-gb/sell-my-books

MusicMagpie https://www.musicmagpie.co.uk/start-selling/

31. Recycle old books for cash.

Amazon https://www.amazon.co.uk/

Ziffit https://www.ziffit.com/en-gb/sell-my-books

MusicMagpie https://www.musicmagpie.co.uk/start-selling/

But if you want the most cash for your books, check out getting rid of your old books usingBookScouter.

32. Have a car boot sale, garage sale, or yard sale.

Car Boot Junction http://www.carbootjunction.com/

33. Set up your own blog with ads.

Google Adsense https://www.google.co.uk/adsense/start/

34. Sell what you make online.

Etsy https://www.etsy.com/

Ebay https://www.ebay.co.uk/

Gumtree https://www.gumtree.com/

Preloved https://www.preloved.co.uk/

35. Detox your bank statement.

Check banking records for unwanted standing orders, direct debits, and periodic debit card payments. Cancel them. Apply for covid-19 payment holidays on credit cards, loans, and mortgages. Detox your weekly shop.

36. Sell Your Property. Downsize your house. Sell unwanted second properties. Downsize your car or other assets.

They are inefficient as an investment from an expense, maintenance, repairs, concentration risk, taxation, insurance, and liquidity perspective. Cash flow is halted during periods when their property is un-rented. There are simpler, hassle-free, better return, less risk, less tax, less cost options.

38. Junk Hauling.

Remove other people’s junk, sell what you can using the above and tip the rest.

39. Tutor.

What you know, others want to know. Whether it is extra tuition for kids, or teaching music. Or teach online. https://www.udemy.com/

40. Driving.

If you like driving and have a clean car, you might try making extra money by driving for a ride-sharing service such as Uber. https://www.uber.com/gb/en/

41. Business Consulting or Grant Writing.

Consulting can be a way to make a meaningful sum on the side, if you have some business insights that companies will pay for. If you’ve had some success raising money through grant-writing, or if you’re willing to learn how to be a successful grant-writer, you may be able to make some good money on the side by offering your services to companies needing them.

42.Get paid to watch movies.

Do you like watching videos in your free time? Now, you can get paid for watching videos including movie previews, news, celebrity videos, and all kinds of other videos.

Swagbucks https://www.swagbucks.com/

43. Sell your junk mail.

Do you love getting junk mail? If you’re like me, you probably don’t – that’s why we call it junk! Other than recycle, trash, or burn it in the winter what can you do with it? The Small Business Knowledge Center is a market research company that will take your junk mail and email and give you a Visa prepaid card.


44. Avoid Financial Salespeople

Avoid buying any products from banks and financial salespeople. All financial products diminish immediate wealth in return for a promise for a future benefit. None create wealth. They manage wealth or redistribute wealth. Please take regulated advice before cancelling any regular financial product payments.

These ten ideas are pointless when you have little or no savings, or worse still cost you more than you save in bank charges, punishing interest rates, and inflation loss. These ideas make you poorer today for potential savings tomorrow. Remember, in a crisis you need money now!

1. Boost your savings rate by shopping around for better interest.

2. Switch bank account for cash or vouchers.

3. Use Your ISA Allowance.

4. Cash back credit cards.

5. Premium bonds.

6. Paying off debt on credit cards, loans, and mortgages at more than minimum payments.

7. 0% purchase credit cards. These are a trap to suck you in to debt.

8. Lend your cash using p2p websites.

9. Investing for better returns.

10. Using a better fund supermarket.

If you want to become a non-intermediating financial planner for an immersive experience in a different worldview, contact us today to find out how the Academy of Life Planning can help you transition from Financial Intermediary to Non-Intermediating Financial Planning firm.


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📧 steve@aolp.co
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A Different Perspective: Plan To Create Wealth, Not Take It Away!

Financial Planners. What things in your life and future would look and feel different if you chose to take a different perspective on them, to attach a different meaning to them? Take Personal Financial Planning. Imagine if we unlearnt what we learnt. What if what you’re doing is not Personal Financial Planning.

Possibly what you do, what you think is right, what you have been taught, what you are told is the international standard, that’s not personal financial planning.

Potentially where you look at the PRISM needs, protection + retirement + investment + savings and mortgage needs, that is not planning. When you do shortfall analysis or needs analysis that is not planning. Where you look to accumulate and protect during working life and crystallise and decumulate in retirement with surplus succeeded, that is not planning either. When you follow the ISO 22222 and

  • Establishing and defining the client and personal financial planner relationship.
  • Gathering client data and determining goals and expectations.
  • Analysing and evaluating the client’s financial status.
  • Developing and presenting the financial plan.
  • Implementing the financial planning recommendations.
  • Monitoring the financial plan and the financial planning relationship.

That’s not planning either.

Perhaps all of that is simply working out how to sell product.

Would not these be the ways of the product sellers?

Product selling is an exchange. The client gives you their wealth, and in return you give a piece of paper and a promise. You take away the client’s wealth, for safe keeping let’s say.

If that is the case. Product selling is where you take wealth from the client hold on to it as long as possible to take your cut. You might give it them back. You might give it to someone else.

You don’t create wealth. You simply hang on to it and deduct a fee. Here’s the thing … maybe that is not planning!

Questioning your perspective from time to time can be a good thing. It allows you to see beyond your normal habits and ruts.

Do you know what personal financial planning is?

You did it on yourself when you set up your business. You did a three-year cash flow forecast to work out how much money you would make. You did that to create  wealth for yourself.

Now do that for your client.

Not for the wealthy 5% … who already have over £100,000 thresholds of assets for you to tap into.

But for the 95% you reject in your financial planning business. The unwealthy.

I hear you say you made your client wealthy. Don’t point to your client and say you made them wealthy with your planning. You chose the wealthy. A selection bias, not an outcome of your service.

So you could have the yacht in the marina, saying look what I have done … you can do this too with my service.

Imagine if you used your personal financial planning skills to create wealth for the unwealthy.

Here you unlearn your old ways. Learn new ways.

Picture this. You place a wall between advice and product and talk to the unwealthy.

You discover that three-fifths have savings of less than £5,000, two-thirds have no life insurance or other protection cover, one-third have no private pension.

You say this is an advice gap. This is a product gap. You look at this and think more people should have product. You try to solve it. You try to sell product. STOP! That is not the way.

Imagine if product was unnecessary for the unwealthy.

What if no product creates wealth. Products manage and distribute wealth. Products diminish wealth today, with a promise for wealth tomorrow.

In the meantime. You, the product company, the taxman, deduct your fees.

Imagine if the answer was simple and staring you in the face. What if what the unwealthy need is …

… wealth.

Would you then ditch your product selling processes?

Would that not be the best thing you can do in this global economic and medical crisis?

Plan the person not the money.

Plan to create wealth for the unwealthy.

Use their values, gifts & talents, and their dreams, coupled with their entrepreneurial spirit and drive, and use you skills and knowledge to draw up a plan to create wealth for them. And, put the “Business of You” into your lifetime cash flow forecast instead of a product.

For a drastically different perspective, try non-intermediating financial planning for a few weeks or months. This will expose you to new insights, people, and experiences.

If you want to become a non-intermediating financial planner for an immersive experience in a different worldview, contact us today to find out how the Academy of Life Planning can help you transition from Financial Intermediary to Non-Intermediating Financial Planning firm.

☎️ 07850 10 20 70
📧 steve@aolp.co
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Post-Covid-19 Financial Planners: What would happen if there was a double peak pandemic like the Spanish Flu of 1918?

What happened 100 years ago? The Spring outbreak of influenza just over a century ago, was at 5 deaths per 1,000 persons, the Autumn outbreak was nearly five times that at almost 25, and the following year double at over 10. At its height, the Spring Covid-19 outbreak in 2020 saw mortality rates of less than a one-tenth in comparison.

What would the impact be on the financial services industry if Covid-19 followed the same mortality curve? Perhaps there would not be the same economic support package as before from the Government if we saw an October spike in 2020, how might the industry respond?

The impact of the medical emergency

The Covid-19 pandemic is causing substantial increases in mortality across populations worldwide. According to the World Health Organization, by 16th August 2020, over 770,000 confirmed COVID-19 deaths have occurred worldwide. The pandemic has overwhelmed health systems in many countries, potentially leading to increases in morbidity and mortality beyond the direct impact of Covid-19 infection. These increases in mortality, both direct and indirect, have the potential to cause stagnations or declines in life expectancy.

Life expectancy at birth in Madrid (Spain) in 1987–2018 and counterfactual in 2020 (Oxford University Press).

Exclusions and premiums on insurance policies

The world has seen other epidemics like Spanish Influenza, SARS, Yellow Fever, Ebola, etc. all of which caused economic losses. So, businesses can take out a pandemic insurance policy or at least add specific clauses covering losses due to epidemics into their policy. Pandemic insurance policies have huge premiums, and therefore, many insured do not opt for such policies.

Many policies contain a force majeure clause which excludes pandemics. If there is no specific clause excluding viruses or infectious diseases, then the insured can recover losses under such a policy. Expect policies to contain more virus or pandemic exclusions on renewal.

PwC believes that it is almost certain that insurance claims will rise due to the Covid-19 crisis, especially for insurers that offer specialty lines of insurance such as travel, short-term disability, business interruptions and similar. Also, Covid-19 could also have troubling impact on other areas such as long-term care insurance lines and alter anticipated loss ratios or disabled life reserves.

Insurers will have to make tough decisions about what is covered and what is not covered in those heavily impacted areas, and in almost every product category. Such decisions can have a big impact on the public’s trust in insurance companies.

KPMG believes that the impact of the crisis on general insurers will be limited, while the impact on health insurers will vary country by country. Health insurance premiums are expected to increase in 2021 in the range of 4-40% to cover the costs of the Covid-19 affected patients.

In addition, KPMG believes that life insurers will face the most difficult challenges of all insurance sectors. This will be the case because of the extreme volatility in the financial markets where life insurers hold a large amount of assets and liabilities.

It has become harder for customers to get “on risk” for life insurance, especially if they have had any previous symptoms of Covid-19, as insurers are postponing their decision on the application for cover or declining it.

Plugging the Pension Gap

Global stock markets have plunged significantly, meaning that many pension pots have shrunk and, while the government’s new scheme to pay wages for furloughed staff will take on employer contributions, it will only pay the minimum.

Covid-19 and the lockdowns have had a big global economic effect, as well as increasing mortality. Those who transfer their pension or withdraw cash from their pension pot while asset prices are depressed by Covid-19 are losers as are members of defined benefit schemes with a deficit whose employer fails due to Covid-19.

The increased mortality from Covid-19 will have a minimal effect on pensions, for now. If economies recover to pre-Covid-19 levels, the long run effects on pensions should be small.

The prospect in the minds of the public of taking the bet on 50 years on the treadmill of work existence to buy happiness in the last 16, is not looking like such a good bet these days.

In investments, there are those clients who would have experienced deep market downturns before, so will not be that shaken. The challenge for advisers is more likely to occur with individuals who panic and rush to sell because they may be relatively new to investing or are risk averse.

People are worried about their jobs and paying bills so talking about spending more money on products has not been high on their list, according to advisers.

Advisers are experiencing a fall in enquiries translating into policies. This translates into a loss of new business income, and a greater dependency on recurring income, at a time where ongoing charges are under greater scrutiny from the regulator.

Many people will have lost loved ones during the crisis, and this is likely to make them vulnerable. Also, in periods of market instability clients are naturally more concerned about their finances.

Unfortunately, the Covid-19 effect on markets and personal finances is making people more susceptible to financial scams than ever before.

The public are being trained to be more suspicious of product sellers. This, distrust together with loss of public trust in exclusion making insurers, and bankers breaking Government promises not to take payment breaks into consideration on new lending applications, increases levels of distrust in product providers and their agents, at a time when they are already the least trusted of all industries globally.

The economic emergency

As the Covid-19 pandemic continues to devastate the global economy, employers in large and small businesses are faced with a dreadful conundrum on whether to let their staff go, cut their hours, or declare them redundant. Working remotely is the new normal.

The coronavirus pandemic and the government response to its impact have had a significant effect on the UK labour market. Many businesses have ceased operating or have had to change their working practices, while recent government interventions have allowed for the furloughing of workers. In addition, the introduction of social distancing has also changed to the way individuals work or their ability to look for and find employment.

60% of the UK population now have no savings whatsoever and remain vulnerable in the event of another lockdown if the Government can no longer provide economic support.

The UK’s average unsecured debt of half average annual pay takes 25 years to pay off at minimums, loan companies and credit card companies are failing to extend payment holidays for a further three months for the majority, and look set to impose persistence debt rules next Spring; which will result in the suspension of lending facilities for many.

New data, published by the Department for Work and Pensions (DWP), reveals that 170,000 more single parents have been forced to claim the Universal Credit benefit in the first four months since the pandemic hit. Meanwhile, 285,000 parents who are part of a couple have enrolled for the benefit since the outbreak.

The figures mean that 58% of all single parents and 10% of couple parents are now claiming Universal Credit, and charities are warning of a child poverty epidemic.

Government statistics show that overall a total of 5.5million people are now claiming Universal Credit.

The social emergency

Researchers say the increase in mental health distress during Covid-19 has resulted in a spike in emotional response, that might stabilise or reduce as people adjusted to the restrictions imposed on daily life. However, as the economic fallout from the pandemic progresses, when furloughs turn into redundancies and mortgage holidays time out, the researchers say mental health inequalities will likely widen and deepen and must be monitored closely so that steps can be taken to mitigate against a rise in mental illness.

Similar trends can also be expected in crime, violence, divorce, suicide, social unrest.

The crisis has certainly diminished quality of life, health, economic stability, and social wellbeing.

The response of the industry

Due to the impact of the crisis on people’s confidence, advisers are going to need to call on their soft skills more than ever.

A recent survey by discretionary investment manager Portfolio Metrix into what advisers regard as the most valuable elements of their service, found that soft skills scored the highest and was ranked in the top three.

Empathy was the standout winner with 76 per cent of respondents including it in their top five.

Understanding a client’s life goals secured second place with a 49 per cent hit rate, while simplify and peace of mind shared third place with 47 per cent of the votes.

It is less about wealth management and preservation. It is less about long-term products. The financial plans needed today should aim at creating short-term wealth. Creating a certain income in uncertain times. The crisis is here. The crisis is now, not in later life.

Produce a financial plan for the client. Grow their wealth, remembering that products do not create wealth, they manage wealth. Clients create wealth though their entrepreneurial spirit. Create a passive income and that solves the problem of outliving your capital.

Financial planners must sell financial plans, not products. Plans to fix the immediate financial problem. Financial planners who sell products will be increasingly distrusted. There needs to be a wall between advice and product post-Covid-19 for there to be restored confidence in the industry.

Post-Covid-19 financial planners need to be non-intermediating.

Financial planners need to be life planners. Plan the client before planning the money. Increase happiness, inspiration, and entrepreneurial spirit.

Working from home, serving clients in their home. Online. No products equal no wet signatures, so it is easier than ever to go non-intermediating.

To find out more about becoming a non-intermediating financial planner visit:


8 life regrets by architype:

N: I never felt part of this world. Being awake was never fitting in. And the world is no better a place for me having lived.

NE: I lived my life as others expected me to live, and never true to myself.

E: I was always thinking of others, and never thought of the impact that would have on myself and my ability to sustain helping others.

SE: I was always good at getting things off the ground, but I was never a completer finisher.

S: I had a material life. I was so poor, all I had was money. I never had the important things that money cannot buy, like love, respect, dignity, honour, truth, friendship.

SW: I was always quantifying everything and never really thought about the qualities that life has to offer. I never allowed myself to be happy.

W: I was always thinking of myself, as if it was all about me. I was lonely and often despised. I never kept in touch with friends, I did not think it was that important.

NW: I worked too hard.

Contact us today to find out how the Academy of Life Planning can help you transition from Financial Intermediary to Non-Intermediating Financial Planning firm.

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📧 steve@aolp.co
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The Productive Cycle: How to design the elements of a Non-Intermediating Financial Planning process

There are four important elements in the non-intermediating financial planning process that when completed in the right order improve the outcome for the client. These are:

Goals: Multi-dimensional goal setting.

Actions: The project plan to achieve the goals.

Means: The lifetime cash flow forecast and ‘what if’ analysis to make good shortfalls and financial education on D2C solutions.

Execution: Personal coaching programme to encourage implementation and review.

The Productive Cycle: The GAME Plan.

The complete process in the correct order is Goals, Actions, Means, Execution.

This sets inspiring goals for the client in every area of their life, creates a project plan, plans the client before planning the money, puts in place the financial architecture to support the goals, includes wealth creation strategies in the ‘what if’ scenarios to plug shortfalls, educates on DIY wealth management solutions and provides personal coaching to support plan execution.

The outcome is a solid plan to achieve inspiring life goals. The client is likely to find the plan inspiring and productive.

The Exhaustive Cycle: Living within your means

The reverse cycle looks at the money first, uses knowledge to optimise wealth management solutions, then looks at the life the client can afford to live without outliving their capital.

The outcome is a plan to achieve uninspiring financial goals, likely to exclude things that money can’t buy. Like friendships, love, respect, faith, honour. It risks locking the client into the treadmill of work existence for the best part of 50 years on the bet they can buy their happiness in the last sixteen years. The client is likely to find the plan uninspiring and exhausting.

The Destructive Cycle: Treating the money as the client

Just looking at one element, say Means. Missing out the life plan. This is the approach a traditional financial intermediary transforming to a non-intermediating financial planner typically takes: The lifetime cash flow forecast and ‘what if’ analysis to make good shortfalls and financial education on D2C solutions.

The outcome is a plan to plug gaps in a shortfall analysis based on product.

The client is asked to pay highest premiums from ‘disposable’ income to D2C platforms to make good shortfalls in preservation, accumulation, crystallisation, decumulation and succession.

The goals are set instinctively by the planner, not the client. And, when someone else sets the goals, guess what’s in it for the client. Not much! The objective is to maximise financial wealth, and ignores wealth in other areas of the client’s life. The client is left poor, all they have is money. This is not deliberate, it is just the way the adviser has been trained.

This is the ‘asset hoovering’ approach taught by conflicted product providers and their agents for decades. Hand over your life savings to the industry to hold on to and milk for as long as possible.  This is the robo-advice model, the non-advised sale. The client is likely to find the plan destructive and leading to a lifetime of regret.

The top five regrets of the dying according to the book by palliative care nurse Bronnie Ware are: I lived my life as others expected me to live rather than true to myself, I worked too hard, I didn’t keep in touch with friends, I failed to speak my truth, I didn’t allow myself to be happy. Where are these needs addressed in the above methods?

Which process would your clients value most?

Contact us today to find out how the Academy of Life Planning can help you transition from Financial Intermediary to Non-Intermediating Financial Planning firm.

☎️ 07850 10 20 70
📧 steve@aolp.co
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